Business & Marketing Course
China has become one of the most important economies in the World, making experience in China evermore timely. Understanding the global perspectives of Marketing and adapting strategies to fit the global market are important for those who intend to stay competitive internationally.
The Business and Marketing Course will provide practical content for students who want to form an understanding of Chinese business culture, and learn how foreign brands stay competitive in the Chinese market. It will also provide a framework of the major concepts and themes on which the subject of global marketing is based. In taking CRCC Asia’s Business and Marketing Course you will:
- Gain exposure to Chinese Business skills.
- Get ahead in the competitive world of international business.
- Develop your ability to speak with confidence about marketing in China.
- Develop your knowledge and understanding of marketing to the Chinese consumer.
- Demonstrate your commitment to understanding international business.
- Gain the confidence to engage with Chinese clients effectively.
- Establish how to successfully market a product or service in China.
- Develop connections with industry professionals, expanding your business network.
The program is run in conjunction with experienced industry professionals from our partner companies such as Costa Coffee, BritCham, The BBC and eBaoTech. Confirmed speakers for the 2015 course include Coca Cola and Plastered 8 T-shirts, and will cover topics such as:
- Social Media Marketing
- Understanding your audience and how to adapt your product or service
- Marketing blunders in China
- B2B marketing: Guanxi and Mianzi
- How to launch a PR campaign in China
- Brand adaptation
- How foreign brands stay competitive in the Chinese market
- Social and cultural awareness
- Online advertising in China
- Growth of creative industries
Enrolling in this course will give you a much sought after edge in your career development and expand your awareness of Chinese business, marketing and international markets. Week one of this course will be in Shanghai, and week two will be in Beijing.